How to write headlines that get clicks

The headline is your first impression

The headline is the first impression—and often the last chance—to capture someone’s attention. Within just a few seconds, it needs to grab the eye and make the reader think: “I want to know more.”

In a world where the competition for attention is fierce, knowing how to write effective headlines isn’t just useful—it’s essential.

Below, you’ll find 5 key steps to create headlines that not only drive clicks but also build trust with your audience.

1. Start with the reader’s value

A headline should answer the most important question: “What will I gain from reading this?” Avoid vague titles and aim for clarity. When readers know what to expect, they’re far more likely to click.

Example:❌ Instead of: “What You Need to Know About Productivity”✅ Try: “5 Practical Ways to Be More Productive Every Day”

2. Numbers add structure

Headlines with numbers work because they promise content with a beginning, middle, and end. They’re clear, digestible, and especially effective when your audience is looking for something practical or step-by-step guidance.

Bonus tip: Odd numbers (3, 5, 7, …) tend to perform better across most platforms.

3. Keep It Natural

A headline that “screams clickbait” quickly loses credibility. On the other hand, headlines that sound like natural human speech connect with audiences much faster.

Example:“The tools that help me stay in control at work”

It speaks directly, with authenticity.

4. Tap Into Emotion or Curiosity

Words like “secret,” “mistake,” “what no one told you,” or “without realizing it” can trigger clicks—provided they’re not used in a misleading way. They create a small “knowledge gap” that your audience wants to fill.

Example:“The 3 Most Common Social Media Mistakes (That You’re Probably Making Too)”

5. Test, Test, Test

A headline may sound perfect… until you see the results. Run A/B tests, try different variations in newsletters or on social media, and find out what works best for your audience.

Even small tweaks—like changing the order of words or testing synonyms—can make a big difference in performance.

Headlines aren’t just a detail—they’re a strategy. They are the bridge between your reader and your content. Invest in that bridge: write headlines that respect your reader’s time, spark interest, and deliver clear value. This way, you won’t just earn clicks—you’ll build trust.