• Ntina Manita-Ntalagiorgou

iRow: the ally of small and medium-sized services in everyday task management!


Since 2020, when the Covid-19 pandemic began in Greece, remote working entered the lives of entrepreneurs and employees for good. And while businesses took time and spent resources to adapt to these new conditions, today they find themselves in a new chapter, healing their wounds and trying to cope with a new normality by limiting risks and operating costs as much as possible.


This is how the idea of ​​iRow was born: a virtual assistance service that will help entrepreneurs solve the difficult equation of the relationship between business development and the operating costs of their business. What is virtual assistance? In theory, it is the remote provision of administrative support to businesses by a freelancer, usually on a part-time basis. In practice, it is a part-time employee, supporting your business remotely, for any office work you need him/her for and – most importantly – only when you need him/her. What services does a virtual assistant provide? As with every human being, every virtual assistant has its own specialty. For example, one virtual assistant can handle tasks that a secretary could handle, while another handles social media management and content creation. iRow makes the difference by combining the expertise of many different virtual assistants, providing services that can be divided into four pillars:

𝟏. 𝐋𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 (list building of contacts depending on the category you are interested in) 𝟐. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 (client approach by phone and/or e-mail) 𝟑. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (content creation, social media management, newsletter campaigns) 𝟒. 𝐀𝐝𝐦𝐢𝐧𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐯𝐞 𝐭𝐚𝐬𝐤𝐬 (corporate presentations, e-shop management, e-mail account management, chat moderating, etc.)

Why should I work with a virtual assistant? The reasons are many and of different severity for each one. Initially, working with a virtual assistant is like working with an employee, with the difference that:

  • You are not obliged to pay allowances and Christmas/Easter/Other salaries to the virtual assistant, since he is a freelancer

  • You can stop the cooperation at any time, without any additional costs

  • You can use its services according to your volume of work – systematically or periodically

On the other hand, you cannot assign him/her tasks that require a physical presence in the workplace, such as a physical inventory of goods.


For more ideas and tips to grow your business follow iRow on Facebook & Instagram.

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